Soft data
*Most of you probably have seen those TV commercials with the cavemen. But if you're like me, you have no idea what they're advertising? One of Madison Avenue's basic rules is that if you don't remember the brand name, the commercial is a failure. Beyond that, I find the commercials unpleasant. Maybe it's just me.
*Besides all the other problems with her performance on MTV last night, Britney Spears ought not be wearing next to nothing on stage until she's been on a diet.
*My question to Terry Bradsaw on Fox and the copycats on the other networks' NFL pre-game shows: What's so funny? Let us in on the joke? Of course, pro football isn't brain surgery. Of course, fans want to have a good time. But these guys are trying too hard with their forced belly laughter. There is one truly humorous performer on these shows: Frank Caliendo, mimic extraordinaire, whose John Madden is dead-on.
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