Weather watcher
Circulation? Advertising? Editorials? Personnel? Yes, yes, yes and yes.
But when there's lightning and thunder and wind like we're experiencing this afternoon, a publisher can be a slave to the Weather Channel.
Not much I can do about the weather except hope it doesn't cause a power outage -- which obviously has all sorts of ramifications as far as getting out the paper is concerned.
And that doesn't begin to explain the stomach-churning feeling an impending wintertime snowstorm creates. Not only do you worry about the lights going out, but you wonder how your employees will get to work and your trucks will deliver the papers.
Who said a publisher has a cushy job?
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